How the
machines
see your
store.
A quarterly assessment of how four major AI shopping agents discover, describe, and recommend Brooklinen — and what it's costing you.
Agent visibility is never distributed evenly.
We asked the four primary AI engines 45 shopping queries. Brooklinen appeared in 23 of them — the rest went to competitors. Where you win, you win on structured data. Where you lose, you are invisible.
Who the agents recommend instead.
When you are absent, AI engines direct shoppers to key market competitors. The leaderboard below tracks the total recommendation appearances.
FIG. 03 — LOST QUERIES
Why you lost: Brooklinen was not mentioned; the AI focused on Quince, Casper, L.L.Bean, Cozy Earth, and Coop Sleep Goods for cooling sheet recommendations.
Why you lost: The AI exclusively recommended Target-brand throw pillows (Threshold, Casaluna) and never mentioned Brooklinen or any of its products.
Why you lost: The response does not mention Brooklinen or its Modern Heritage Quilt Set at all, focusing instead on Quince, The Company Store, Laura Ashley, and Threshold products.
Five moves, priority ranked.
You publish 2 of six key signals. Closing the gap is the single highest-leverage move available to you this quarter.
Add structured product data to all pages.
Agents will finally be able to match specific shopper needs — material, size, certifications — to specific SKUs you already sell. Expect the fastest and largest lift of the five actions.
Surface customer reviews to AI.
Ratings and review content are the strongest conversion signal you own. Competitors' reviews appear in agent responses; yours do not. Reverse that.
Harden Gemini discoverability.
You're on the feed; now tighten title copy and attribute alignment so Gemini consistently surfaces you on category and attribute queries.
Add brand-authority signals.
Structured brand story, certifications and credentials let agents recommend you as a premium option rather than another SKU on a shelf.
Publish a UCP catalog.
You already expose well-known endpoints; publish a standards-aligned catalog so agents can transact, not just discover.
This report tells you where you stand. The complete record behind it — every query we ran, every attribute the agents could not read, and the exact order of fixes — is walked through personally by our team.
Talk to our Sales Advisors